We help fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.

Our focus.Consumer lenders spend $4B-$6B per year on affiliate marketing, making the channel too big to ignore.When done correctly, affiliates provide the credit-based targeting of Direct Mail, often with lower and more predictable CACs.World-class affiliate marketing execution requires the right mix of marketing & credit risk expertise. NMG's founders bring this balance with 21+ years of lending experience and 8+ years experience as executive affiliate operators.If you'd like help planning or implementing your affiliate marketing strategy, you're in the right place.This is all we do.

What we bring to the table.Relationships - We bring strong working relationships with executives and operating team members at large affiliates like Credit Karma, Experian, Bulldog Media Group, and many others. Because many affiliate partnership teams are tightly staffed, affiliate channels appreciate when we bring clients because they expect the relationship to be successful with a minimal time investment on their part.Technical know-how - Each affiliate has their own technical marketing layer (kind of like Google Adwords for search), and we're familiar with those details. Additionally, we educate your team on how to use the tools so you can run the channel after our engagement.Cross-functional expertise - Successful affiliate programs require a mix of knowledge across partnerships, marketing, analytics, credit, compliance, product and engineering. We bring that cross-department awareness to deliver all the elements required to build successful affiliate programs.Pattern recognition - Our business is 100% focused on affiliate marketing for lenders. As a result, we notice industry-level patterns and trends that can guide your strategy and tactics within the affiliate space.

Our Services.→ Go-To-MarketWe'll work with you to design and execute your GTM strategy. For fintechs and lenders new to the affiliate game.→ GrowthWe'll work with you to accelerate top-line growth across your network of affiliate partners. We'll also initiate new partnerships we believe are a good fit.

Our Team.Carlos Caro, Managing PartnerCarlos was a business analysis leader at Capital One, where he spent nearly 7 years building and optimizing credit card marketing programs. Later, he led Credit Karma's card business as GM in 2016 and the Lightbox go-to-market program until 2020. Carlos was most recently SVP and Head of Customer Acquisition at Caribou. He holds a Bachelor's degree from Columbia University and a Master's degree from Johns Hopkins University.Additionally, Carlos hosts The Affiliate Marketing For Lenders Podcast and contributes to The Free Toaster Newsletter.Robert Cezeaux, Managing PartnerRobert was a senior data science leader at Capital One, where he spent 13 years building predictive models across various lines of business. Later, he led Credit Karma's Partner Decision Sciences team as the company scaled Lightbox across the credit card, personal loan, and auto verticals. Robert was formerly an engineer at Nokia and Lockheed Martin, and holds Master's degrees in Mathematics and Economics from Texas A&M and Southern Methodist University.

Hit Us Up

To discuss a potential partnership, please email us at carlos@newmarketgrowth.com